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Event Title: Spotlight Series: MITx Arts Entrepreneurship Course
Event Date: March 20, 2026
Event Start Time: 11:00 AM
Event End Time: 12:00 PM
Event Format: Online
Event Description: Join us for this next installation in the Spotlight Series as we host Jenny Larios Berlin, Lecturer at MIT Sloan and Entrepreneur in Residence at the Martin Trust Center for MIT Entrepreneurship; and Ben Shields, Senior Lecturer at MIT Sloan, for an overview of their new Arts Entrepreneurship Course offered through MITx.
This new course features twelve modules and practical exercises that help learners apply the concepts to their own artistic ventures. Participants will learn best practices in identifying markets, packaging content, distributing work, and developing successful business models. Additional topics include pricing strategies, marketing and promotion, measuring success, building balanced budgets, fundraising strategies, team building, and the effective use of technology.
This webinar will provide an overview of how the course was developed, who it is intended for, and what a prospective student can expect to learn from this course.
Event Access Info: Auto-generated captions will be provided. If you have additional questions or to request additional accommodations to ensure your participation, please contact the Public Affairs team at publicaffairs.masscultural@mass.gov.
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